Expert tips and tricks for Betfair customers
In November 2012 we launched Betfair EDGE, a quarterly print title for the brand’s newest high-value customers. Our expertise and experience as publishers in the gambling industry meant we were perfectly placed to launch Betfair’s first customer magazine, which rewards new customers while prompting them to bet again with Betfair – the world’s biggest betting community.
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Deena Miah, Senior Marketing Executive, Betfair

'Our challenge was to create an engaging customer magazine, which had a balance of education and entertainment content. Dennis produced a great magazine and fulfilled all our objectives – we’re now on issue 2!'
© Dennis Publishing 2008
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